Benefits You Will See With A Clean Email List
With a clean email list that you work with on a regular basis, the benefits can be amazing and worth the small cost associated with list hygiene on a reputable email verification provider. Highlighting some of the top benefits include reduced email bounce rates, better target marketing, and increased conversions. I would like to share a few reasons on those benefits and why you should consider them for you and your business.
Benefit 1: Reducing Bounce Rates
Cleaning your email list on a monthly basis will keep SPAM and invalid emails from building up on your list of subscribers. As an email marketer you know that some people that visit your website use a fake email address to register or sometimes have a typo by accident. Either way, if the email is not valid then it causes a “bounce back” from the email server it was sent to. The higher the bounce back, the more risk you run that your campaign could be black listed.
Benefit 2: Target Marketing To The Extreme
When you narrow down your email list to valid emails and booting the bad ones, you open the door to better deliverability of your other uses mailboxes. When you send an email blast out to your subscribers, you run the risk of collateral damage and some emails not making to the intended recipient thus getting lost in cyberspace.
Benefit 3: Increasing Conversions From Your Emails
If your list contains only active email accounts, you tend to write more effectively and with passion. That can convert into better quality emails being sent out with each campaign that you release. When you know that your email will land in front of a real customer's eyes this can encourage you to write better converting copy. Email marketing is psychological for not only the recipient but the marketer as well.