How to Lower Your Spam Score by Reducing Bad Emails
Email marketing is a simple and effective method to reach potential customers. With little effort, an effective email marketer can directly connect to potential clients.
Instead of extensive phone calls and meetings, a single email could make a difference in making a deal.
But email marketing is not just blindly sending emails. Marketers deal with factors ensuring their success, and one of them is maintaining a low spam score. Understanding spam score, its effects, and maintaining a good score are keys to successful email marketing.
What is a Spam Score?
A spam score is assigned to an email address based on its involvement in spam-related activities. If an email address sends too many spam emails, it will receive a high spam score with serious repercussions to the email account and the business itself.
Email marketers often aim to maintain their reputation by ensuring their spam score is below 30%. Ideally, the spam score should remain within the 1- 5% range.
A low spam score means the sender keeps content relevant, uses reputable links, and follows best practices to avoid being flagged as spam.
Effects of Bad Emails
Sending bad emails has serious repercussions for the marketer and the business itself. The business will not thrive in the long run because email marketing is not effective. Bad emails mean the content was not received or even blocked as spam.
ISPs (Internet Service Providers) and email service providers are on high alert against bad email senders and spammers. ISPs and email service providers have built-in spam protection tools to protect their users. An email provider can even block email marketers from sending emails if the sender is abusing the account by sending bad emails.
Avoiding a Bad Spam Score
Here are some useful tips to maintain a good spam score:
- Email Authentication - SPF, DKIM, and DMARC records should be properly configured. These records verify the sender’s identity to ISPs and email service providers, making it more likely for the email source to be trusted.
- Double Opt-in Method - This method typically requires clients to enter their email address and then confirm their interest. The interaction and confirmation help ensure that communication is legitimate and not classified as spam.
- Monitor Interaction - It’s always important to remove email addresses that no longer respond to marketing materials. Although the client initially opted to receive emails, no interaction could mean the materials sent are being marked as spam.
Using Bulk Email Verifiers
A bulk email verifier is a very effective tool for maintaining a good spam score. As the name suggests, the tool verifies the validity of email addresses.
Marketers don’t have to comb through hundreds or thousands of email addresses to ensure their accuracy and role. A good bulk email verifier can check for the following:
- Proper spelling and syntax (email spelling and use of @)
- Detect temporary email addresses
- Remove role email addresses
- Validate active email addresses
Bad email addresses are quickly removed, leaving only valid email addresses. While delivery isn’t guaranteed, bulk email verifiers help ensure emails reach the intended recipient.
Conclusion
Spam scores often determine the success of an email marketing campaign. Using a powerful bulk email verifier and smart list maintenance, a marketer has a higher chance of success without sacrificing their business and online reputation.